MYWAY IPTV and Utiba take us one step closer to the Future of Service retailing in India.
MyWay IPTV Uses Utiba’s platform for Electronic Top-Up Solution

FOR IMMEDIATE RELEASE:

Utiba, a leading global supplier of mobile commerce platforms for mobile operators and financial institutions, today announced its association with MyWay IPTV for its electronic top-up solution.
This association highlights the capability of utilizing a retail presence enabled by electronic media to distribute or collect payment for an electronic commodity and marks the beginning of an interesting trend in the country.
Smart Digivision have entered into long term contract with BSNL and MTNL under the brand name MyWay IPTV to provide interactive video services to customers in 54 large cities across India.
Speaking on the Occasion, Kapil Dev Kumar, Chief Operating Officer, MyWay IPTV said “At MyWay IPTV it is our constant endeavor to provide quality services to our customers. Association with Utiba enables us to provide our customers easy recharge option so that they can enjoy hassle-free, seamless service. We chose Utiba because they have extensive domain knowledge, superior technology and a focused attitude towards mobile financial transaction domain.”
Justin Ho, co CEO, Utiba said “With our association with MyWay IPTV we have taken Electronic top up beyond the telecom infrastructure. This has actually initiated an interesting trend in India where services of providers other than MNOs are paid through pre-funded wallets of the retail chain and the same logic can be extended to a host of other services like utility payments, ticketing etc. We have witnessed success for this model with some of our installations in other countries. This is one step short of the customer eventually using his own wallet to make such transactions. We are very excited about the prospects of these services picking up in India and wish great success to this venture and would like to thank MyWay IPTV to have offered us this opportunity to work with them.”
About MyWay IPTV (www.myway.in)

MyWay IPTV is the service brand of Smart TV Group, consisting of Smart Digivision Pvt Ltd and Smart Broadband Services Pvt Ltd. Founded in 2007, MyWay IPTV Service
is offered to customers of BSNL and MTNL, India’s leading fixedline telecom service providers, through their broadband network under long-term contracts. MyWay IPTV is available in 54 large cities across India, which account for approximately 50% of the urban population, giving MyWay IPTV the largest coverage footprint for IPTV services.



For more information, contact at MyWayIPTV
Kapil Gupta
Head – Marketing
Mob: +91 98100 94474
Email: kapil.gupta@myway.in;
About Utiba Pte Ltd.
Utiba was founded in 2001 with the objective of creating true mobile commerce ecosystems, where users should be able to remit amounts to anyone anywhere in the world, knowing only their mobile phone number. Utiba products are focused around providing mobile transaction and payment solutions to: - Banks - Mobile Operators - Micro Finance Institutions - Payment Service Providers. Utiba’s products are successfully deployed across 4 different continents with more than 15 customers including banks and MNOs. For more information Contact at Utiba:

Ritesh Andley
Director-Product Marketing
ritesh.andley@utiba.com;

Madhvi Sethi
Executive- PR & Media Relations
madhvi.sethi@utiba.com; 9899783541