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Utiba U:Offer supports both providers acting as their own retailers
by managing their own offerings and storefronts as well as portals
and other aggregators who act as retail outlets for products and
services created by individual providers. In the latter case, Utiba
U:Offer manages the key processes for supporting the value chain,
for example by executing the revenue-sharing and settlement contracts
between the providers and aggregators.
Online retailers can attract first-time buyers who are less likely
to make a commitment to a recurring subscription. Utiba U:Offer
enables these consumers to pay-per-use or enter low-risk subscriptions
that include free or reduced-rate trial periods.
Low-usage consumers can be upgraded to subscription-based offerings
by providing them with attractive promotions, perhaps even bundled
with one-time bonus offerings. Existing subscription users can be
upgraded to bundled or longer-term subscriptions. To cover their
costs, such offerings can be configured as contracts requiring a
commitment to a certain number of payments.
Utiba U:Offer provides the marketing and business managers with
an easy-to-use application for provisioning new offers and managing
their lifecycles. An integrated wizard simplifies the provisioning
for various types of offers.
U:Offer implements full transactional handling of all orders to
ensure that payment is received for delivered services and vice-versa.
The system maintains an audit trail of all purchases.
Utiba U:Offer provides a set of care applications for all participants
in the network including merchants, aggregators, customer care representatives,
end users and network administrators.
Utiba U:Offer provides the tools for packaging hard and soft goods,
even in mixed bundles.
Built on Utiba's payments technology, U:Offer enables retailers
to provide these offers to all classes of consumers, regardless
of their method of payment.
Utiba U:Offer calculates the accounts payable and receivable for
the various participants in the value chain by executing the revenue-sharing
contracts between them. The program calculates the settlement due
dates and generates the invoices for these parties, simplifying
the financial operations and minimizing the organizational support
required.
Utiba U:Offer enables business managers to define who is incurring
the cost of a promotion. For example, a portal can create a bundled
offer from multiple merchants and specify how the discounted price
is achieved. Alternatively, the portal can independently choose
to configure a free trial period without entering contract negotiations
with the service provider by bearing the cost of this promotional
period.
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