U:Rewards
U:Rewards delivers a flexible Prepaid Rewards Program that enables Operators to deploy loyalty & rewards initiatives whereby subscribers will be entitled to various incentives when pre-determined thresholds of voice and data usage, tenure and top-up or other network metrics are met.

Increasing ARPU
U:Rewards will identify high 'value' subscribers and track their usage, top-up, ARPU and tenure. The subscribers can be rewarded with higher value incentives or be given special services such as:

  • Special calls / gifts / freebies during occasions such as birthdays, subscription anniversaries, etc
  • Automatic upgrades to ideal Multiplan based on usage for pre-determined number of months (subject to confirmation of subscriber)
  • Automatic activation of international roaming service based on history of activation requests and usage subject to confirmation of subscriber
  • Special customer service handling via routing to Platinum/postpaid hotline for pre-determined subscribers
  • Free credits based on top-up or usage

Predict patterns and churn
U:Rewards will allow Operators to identify and predict patterns in the usage behaviour of subscribers and identify changes in traffic patterns - thereby allowing Operators to identify potential churners. Operators can automatically send text broadcasts to subscribers reaching first expiry reminding them to top-up to avoid service interruptions, or automatically top-up selected subscribers that are about to second expire.

Proven transaction management
U:Rewards is based on the Service Delivery platform which is Utiba's proven architecture used in live commercial operations with millions of subscribers and hundreds of TPS. Clients can be confident that the U:Rewards solution can meet targeted transaction rates.

Modular, scaleable architecture
Clients can embark on a phased implementation, expanding the functionality and capacity to meet resultant AirBank growth. We use Industry standards including Linux, XML, Soap, Java, Solaris, Oracle and Sybase.

Standards based network integration
The Service Delivery Platform supports common Operator and Banking Standards. Our rapid development environment allows customised interfaces required for proprietary elements within the network to be developed quickly. Today the Service Delivery Platform Supports CIMD2, UCP, SMPP3.3, SMPP3.4, Nokia OPCI, Siemens IN, Total Tel Service Node, ISO8583, XML and SOAP interfaces.